Estimated value of your online leads
$1,800
estimated from 8 tracked leads this period · based on the assumptions below
Tracked leads
8 ▲ 3
8 calls · 0 forms · vs 5 prior
Website visits
279 ▲ 41%
vs 198 prior 30 days
Top lead request
New install
42% of your form leads
Projected jobs (est.)
2.4
at the close rate below
Estimated — industry average
These two numbers turn leads into dollars. They're set to conservative HVAC industry
averages — enter your real numbers and the math updates instantly.
Estimate basis: blended HVAC revenue per booked call ~$450–950 (we use $750, Josh Nelson's working HVAC average);
close rate ~38–45% industry (we use a conservative 30%). Sources:
ticket,
close rate. Value uses average job value, not lifetime value.
Growth goal — leads you'd need
Reverse-engineered from goal ÷ 12 ÷ avg job ÷ close rate (standard goal-planning math), using the two numbers above. "Leads now" starts from your 8 tracked online leads — if you also take phone calls that aren't tracked yet, raise it for a true gap.
Your progress over time
Tracked across 4 updates (2026-06-30 → 2026-10-01).
Map Share of Local Voice
3% ▲ 0
What your leads are asking for
Based on 53 qualified form leads (all-time) — what people actually request when they contact you.
New install / replacement / quote
42%
Heating / furnace repair
23%
Maintenance / tune-up / check
11%
Where you show up on Google (local)
Your Google map-pack rank for "ac repair highland indiana" at your home base. (The map grid below shows your average across the whole service area — a single spot can rank higher than the area average, so these two won't always match.)
#6
in Highland, IN
Map rank & competitor
Reviews
Map ranking grid — where you rank across town
Your Google Maps position for "ac repair" at points across the service area. Green = top 3.
3% Share of Local Voice
avg rank 29.7 · in the top 3 across 0% of the area · appears in 24%
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45
27
6
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39
28
33
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1–34–1011–20not in top 20
Reviews vs. competitors
Google review count is a local-ranking and trust factor — here's where you stand against nearby competitors (live counts).
Siemer Heating · 4.9★
1,746
Earl's Heating · 4.8★
1,320
Meyer's Companies · 4.7★
453
Collins Heating · 4.7★
114
Armando’s heating · 4.8★
90
What people search to find you
Top Google search terms that brought up your business (2026-08-31 → 2026-09-28). 34 clicks from search · ~35% are people already searching your name — the growth is in non-branded terms like "ac repair near me". (clicks · avg position)
collins heating and cooling
10 · #5
heating and cooling near me
5 · #12
collins heating and air
1 · #12
hvac company hammond indiana
1 · #10
24 hour heating and cooling near m
0 · #12
247 ac installation dyer
0 · #6
247 ac installation griffith
0 · #10
Where your visitors come from
Top landing pages
/hammond-ac-heating-contractor/
9 visits
/air-conditioning-installation/
7 visits
/heating-installation/
3 visits
/griffith-ac-heating-contractor/
2 visits
How these numbers are calculated
- Leads = phone-tap events (Google Analytics) + qualified contact-form submissions (job applications & spam removed). Direct calls beyond tap-to-call aren't tracked yet, so this is a floor, not the full count.
- Estimated value = leads × close rate × average job value (your editable assumptions above — average job value, not lifetime value). A conservative estimate, not a guarantee.
- Map rankings & Share of Local Voice = live Google Maps position checks across a grid of points in your service area (DataForSEO), 2026-10-01.
- Reviews = live Google review counts (DataForSEO). Traffic = Google Analytics, last 30 days vs the prior 30.
- Search terms = Google Search Console — the actual words people typed on Google to find you.
- Lead requests = categorized from your real form submissions (53 qualified, all-time).
What we're working on
- Biggest lever right now: the review gap — Collins is at 112 vs POPA's 1,134. NiceJob is set up to start closing it.
- 42% of your form leads want installs/replacements — we're prioritizing install + per-city pages to capture that high-ticket demand.
- Form-lead tracking is fixed (GA4) as of this month, so every form submission is now counted going forward.